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Digital Marketing Online Course

40 Hrs Live Course with 15 Modules and 20 Sessions Covered in 3 Months (2 hours/session) 

Weekends or  Weekdays

Private: For 1:1₹22,000 (Inc. GST)
Group: For 1:7 15,000 (Inc. GST)

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Digital Marketing Course Description

It is one of the best courses for Digital Marketing Online. In this course, we will cover all the basics of Digital Marketing. You will learn how to get organic traffic through SEO. We will be covering Google Search Console and Google Ads as well. We will guide you on how to leverage Social Media Marketing, Email Marketing & Google Analytics. It is amongst the top Online Digital Marketing Courses that cover all the fundamental aspects of online marketing. The primary thing of this course will be to develop an overall understanding of digital marketing / online marketing platforms, mainly web analytics, social media tools, marketing strategy and execution plan for search engine optimization, mobile marketing, email marketing, pay per click, digital display marketing, content marketing and much more.


Digital Marketing Skills Covered In This Course

  • To equip the participants with well-grounded skills to ideate, establish, grow, and scale-up digital marketing acumen  
  • Exploring the emerging tools in the digital marketing sphere  
  • Access the realm of social media
  • Understand and estimate the mindset of the online consumer
  • Design online strategies to enhance online consumer experiences
  • Monitor, evaluate and iterate traffic-building activities on your website
  • Evaluate internet-marketing metrics
  • Intergrade digital marketing and traditional marketing efforts

Skills covered in this course

  • Marketing skill
  • Strategy making skills
  • Presentation skills

Course Highlights

Certificate
40 Hours of Interactive and Engaging Live Classes
Learning through Live Discussions & Case Studies
Learn from Industry Expert with 5+ Years of Experience

Meet the Digital Marketing Instructor

Sahil Goyal

I am a Digital Marketing Trainer, Consultant, Public Speaker & Youtuber who helps business owners in strategizing, executing & strengthening their online presence and make understand how to deliver their message through the help of content marketing. I help a wide range of clients & students to grow their learning skills with Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Email Marketing, Amazon Marketing, etc.

I have 5+ years of experience in digital marketing as a trainer or business consultant. I will give the training on latest strategies and the latest version of tools & ads manager.

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Who Should Attend

  • Participants who are interested in Digital Marketing
  • Undergraduates and Master students from colleges/universities inclined to Marketing
  • Anyone who is interested in Digital Marketing

Certificate of Completion

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Digital Marketing Training Online Syllabus

Modules 1

Register and set up a self-hosted blog using WordPress

Modules 2

SEARCH ENGINE OPTIMIZATION (SEO)
  • Introduction to SEO
  • How Search Engines Work
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget

Modules 3

Intro to SEO
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)

Modules 4

Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify SeedKeywords, Collect metrics, Map Keywords
  • Google Keyword Planner Tool

Modules 5

On-page SEO
  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Modules 6

Technical SEO
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • URL Architecture
  • 301 Redirects

Modules 7

Mobile SEO
  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Modules 8

Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

Modules 9

SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • A career in SEO
  • Free Learning Resources-Moz, Google Analytics

Modules 10

Introduction to SEM – Fundamentals & Case Studies
  • What is Google AdWords? Why Google AdWords?
  • How Does the SEM Auction Work?
  • What is SEM? Why SEM?
  • Google Network
  • Campaign Types – Introduction to Search, Display (including Videos)
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • AdWords Terminologies
  • Consumer Journey
  • Creation of Search Network Campaign
  • Structure of an AdWords Account
  • Ad
  • Ad Text Best Practices
  • Keyword Match types
  • Ad Formats
  • Ad Text Policies
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tool – Keyword Planner & Estimator
  • Landing Page
  • Optimizing the SN Campaign using the KW Planner
  • Match types, Ad Text best practices, etc.
  • Keyword Strategies
  • Bidding and Budget
  • Creation of Google Display Network
  • Conversion Tracking
  • GDN Targeting Options
  • Remarketing
  • GDN Campaign Creation – Demo
  • Advanced Display: RLSA, Dynamic Remarketing,
  • YouTube Remarketing
  • Display Ad Formats
  • Ad Gallery Tool
  • Advanced Display: Smart Display Campaigns
  • Mobile Ad Campaigns

Modules 11

YouTube Marketing –
  • Introduction & Ad Formats
  • YouTube Analytics
  • YouTube Campaign Creation
  • YouTube Ad Formats
  • Video Campaign Optimization Tips

Modules 12

SOCIAL MEDIA MARKETING (SMM)
  • Getting Started with Social Media Marketing
  • Introduction to Social Media
  • Facebook Marketing
  • Instagram & LinkedIn Marketing
  • Twitter and Snapchat Marketing

Modules 13

Email Marketing
  • Deliverability
  • Effective Email Content
  • Customer Acquisition Strategies
  • Effective Creative Introducing
  • Resources to do situational analysis and progressive updates
  • Email Automation
  • Nurturing & Automation

Modules 14

WEB ANALYTICS
  • Introduction
  • Google Analytics
  • Content Performance Analysis
  • Social CRM & Analysis
  • Digital Analytics
  • Platform Principles
  • Visitors Analysis
  • Social media analytics
  • Actionable Insights and the Big Picture

Modules 15

Facebook Marketing- In Association with Facebook
  • Introduction to Marketing
  • Facebook Pages and Post Best Practices
  • Facebook Ads – Campaign Objectives
  • Facebook Ads – Targeting Audiences
  • Facebook Ads – Impactful Creatives
  • Building Brand Awareness
  • Driving In-store Footfall
  • Facebook Pixel
  • Facebook Ads – Impactful Creatives
  • Facebook Ads – Optimization and Reporting
  • Facebook Ad Policies
  • Generating Leads

Digital Marketing online Course FAQs

What is the course duration?

40 Hrs Live Course with 15 Modules and 20 Sessions Covered in 3 Months (2 hours/session)

What skills will be taught in this course?

Skills like analytics, comprehension and presentation will be covered.

What qualification is required to join this course?

Minimum qualification required for this course is graduation.

To enroll into Digital Marketing Online Course

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