Confusion to Conclusion

Are you thinking of starting a career in digital marketing? Then you are at the right place to be! Despite the fact that digital marketing has been around for a while, there is still some scepticism regarding its long-term viability as a profession. Thus, in order to dispel any misgivings, we’ll look at why digital marketing is a great career in all of its facets in this blog.

Why Should You Choose a Career in Digital Marketing?

Digital marketing is a vast field with numerous paths that you can take if you choose to pursue it. Following are some of the reasons why you should choose a career in digital marketing:

 Digital Marketing Is A Lucrative Career

Because digital marketing roles are in high demand, you have a lot of room to negotiate your salary. You might earn a starting salary of Rs. 25-35k per month if you work in the digital marketing business. As digital marketing roles are in high demand, there is a great deal of opportunity to negotiate your salary. One of the best aspects about digital marketing is that it does not require you to work in-house. You can also work from home or as a freelancer. If you have the necessary experience and skills, as well as the ability to demonstrate your accomplishments, you can negotiate and obtain your desired pay in this sector.

Evolving Industry With Promising Scope

The potential for growth in a digital marketing career is truly endless. When someone is looking for a job, they are also looking for job security. As a result, they frequently choose an evolving industry that is unlikely to experience an unexpected shutdown. In that regard, digital marketing is still very new, and it is constantly evolving. There’s always something new to learn and develop on if you’re eager to do so.

Versatile Field

In many fields, it is difficult to shift your course if you have previously chosen a specialism. It’s possible that you’ll have to go through a lot of training. However, with digital marketing, you just need a little training to make the necessary switch. In most cases, there is something for everyone in the world of digital marketing. On the job, you can improve your existing talents while also learning new ones.

Working in a Diverse Environment

There is no doubt that networking is beneficial, particularly when it comes to career growth. When you step into the digital marketing sector, you will be meeting a lot of different people with diverse skill sets and you will have the opportunity to expand your creative side. Working with diverse individuals gives you the opportunity to not only learn from them, but also helps in learning new skills and enhancing the existing ones which will also help in expanding your portfolio.

Career Opportunities in Digital Marketing

Digital Marketing, being one of the most popular specialisations in the digital era, provides a wide range of employment options for students and professionals from a variety of backgrounds, from creative to technical. Here are some of the most promising career opportunities in digital marketing:

  • Digital Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Online Content Developer
  • Business Analytics Specialist
  • Search Engine Optimisation Specialist
  • Web Designer / Web Developer
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • SEM / PPC Expert

Future of Digital Marketing in India

Nowadays, businesses are flocking to online mode to connect with more customers. So, a career in digital marketing has a promising future. Modern technologies, such as Artificial Intelligence (AI), digital personal assistants, and the advent of social media, are reshaping the digital marketing landscape.

According to a Goldman Sachs report, the future scope of Digital Marketing in the Indian Internet business will be valued US$160 billion by 2025, more than triple its current value. Therefore, this makes us aware of the scope of Digital Marketing in India and its popularity as a vocation.


Digital marketing is quickly emerging as a promising business with plenty of new prospects and rapid career advancement. Start getting upskilled today if you want to be a part of the trendiest sector. You can also join a certified digital marketing online course by GrabGuidance and upskill yourself.

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