GrabGuidance is specialized in providing career counselling after 12th, 10th and graduation among all students. In this session, you’ll get full knowledge about marketing and sales in PGDM. Before the session started, learner shares her profile. She has done B. Com. and currently she is pursuing 2nd year of PGDM in Marketing Specialization. Learner asks 2 prime queries to the expert. She is doing internship in white hat junior. She is having interest in exploring people. She likes to talk to clients and make them convince to buy their service & products. She likes to achieve target & enjoys the profit she makes out of sales. First query is regarding what all options she can explore in marketing specialization in Lucknow. Second query is to understand the path to get into the multi-national company and what all she will be required to do. Expert emphasis that there are multiple options for learner who are marketing specialized and looking for options specifically in Lucknow. She can choose B2C sales option in banking or B2B retail sales. She can have the opportunity with major brands if she has connections with any retail giants like Reliance, Dabur, and HUL etc. in Lucknow. Every retail brand provides opportunities in every city. In sales, learner can go for Business Development (BD) profile where BD is a broader perspective where candidate develops the business and map the market. Second is Digital Marketing (DM) which requires technical expertise. If one doesn’t have the skills, still it can be built upon by taking even short term online live courses. There are many best courses for digital marketing online available today. GrabGuidance do have that in its live courses section. Most of the people choosing digital marketing have started doing marketing on social media digitally for their own businesses. In digital marketing, Google ads, Google analytics, Facebook business manager, content marketing etc are some of the technical things which learner can learn & gain knowledge about it. The third option is market research. Also, learner can try in local & brand consultancies which are hiring for market researcher. Market researchers build database and do the analysis of the data. One can learn many markets researcher tools. Learner can search for various market research profile on different job portals. Candidates can search for their preferred opening on Naukri.com, Times Job, Indeed.com, monster.com and Glass door. One can create the CV and apply for job on the preferences easily. While applying one should revise his/her CV according to the skills possessed and the company
